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Social Media for Issue Based Campaign Strategy & Govt Branding - View the video

Gail Sumi

Gail Sumi
Member Engagement and Communications Director
League of Wisconsin Municipalities

131 W. Wilson St., Suite 505
Madison, Wisconsin 53703


Career Clusters / Help Topics:

  • Government and Public Administration
  • Marketing

After graduating from UW-Eau Claire with a degree in German, Gail went to work in the State Capitol as a Legislative Aid. She lobbied for Wisconsin’s large cities, for AARP and then was the Director of Government Relations for the American Cancer Society in Wisconsin. Gail is now the Member Engagement and Communications Director for the League of Wisconsin Municipalities. She has two daughters who are in college and lives with her husband John and their Doodle Ollie in Madison.

Social media strategy is an important part of political issue campaigns and of branding. Gail Sumi manages the League of Wisconsin Municipality’s communications including the organization’s Facebook and Twitter accounts. She’ll address how the League is using social media on issue based campaigns including #JustFixItWI, getting people involved and interested in funding pothole fixes. Plus check out #CityHallSelfie on Twitter. She’ll talk about branding government too.