Tourism Mindset: Fulfilling Your Potential in an Industry of Fun - View the video

Kelli Trumble

Kelli Trumble
Owner & Chief Fashionista
Alpha Beta Karma

212 Broadway
Wisconsin Dells, WI 53965


Career Clusters / Help Topics:

  • Business Management and Administration
  • Hospitality and Tourism
  • Marketing

Kelli Trumble would say that her life is as much about the journey as the destination. So starting at the very beginning, she is a Wisconsin Dells native and a journalism graduate from UW-Madison. Her career began in print media, but it didn’t take long for the lure of tourism – remember, she’s Wisconsin Dells born and bred - to tug at her heartstrings. Kelli served as executive director of the Wisconsin Dells Visitor & Convention Bureau, then built and operated Sundara Inn & Spa, located on the scenic outskirts of the Dells and one of the top spa resorts in America. Leaving the spa business behind, next came four years serving as Wisconsin Department of Tourism Secretary under Governor Jim Doyle. Today, Kelli is the owner, and self-proclaimed fashionista, behind a new boutique in downtown Wisconsin Dells called Alpha Beta Karma. The boutique’s theme line is “Goods for the soul.” With that Kelli says her journey has been good for her soul.

With a deep love of her hometown of Wisconsin Dells, Kelli Trumble has taken many paths in her travel and tourism journey. From marketing and branding leader, to posh spa operator, and now current boutique owner, Kelli has a deep understanding of how to attract and cater to customers. She believes that with the right mindset, students can create a love of learning and a resilience that is the basis of great accomplishment in every area of life including their careers. (Running Time 23:52)