Grant Making for Community Change - View the video

Martha Cranley

Martha Cranley
Director of Community Impact
United Way of Dane County

2059 Atwood Avenue
Madison, WI 53704


Career Clusters / Help Topics:

  • Government and Public Administration
  • Human Services

Martha Cranley is United Way of Dane County’s Director of Community Impact and Strategic Communications where she directs the agency’s investments designed to end family homelessness. Ms. Cranley is the former Director of the nationally recognized Kids Count project with the Wisconsin Council on Children and Families as well as the former Executive Director of the Wisconsin Coalition of Independent Living Centers. Ms. Cranley has been a Legislative Policy Advisor in both the State Senate and Assembly and has written and presented on the state budget process, public policy advocacy and issues affecting low income children and families. She is a former president of the YWCA of Madison and spends her volunteer time supporting the fine arts and school athletics.

Foundations and charities work to raise and distribute dollars that help solve specific problems ranging from the environment to homelessness. Last year, United Way raised over $19 million dollars. Wonder who decides how that money gets spent? Martha Cranley will talk about how her career in public policy and lobbying as well as not for profit management prepared her for her role as a grant maker and the part grant makers play in making our community a better place to live. (Running Time 24:11)