App Development: a Young Entrepreneur’s Story - View the video

Wes Schroll

Wes Schroll
Creator & CEO
Fetch Rewards

16 N Carroll St., Suite 300
Madison, WI 53703


Career Clusters / Help Topics:

  • Arts, Audio/Video Technology and Communications
  • Business Management and Administration
  • Entrepreneurs
  • Information Technology
  • Marketing

Wes Schroll is a serial entrepreneur who has been interested in building teams and selling great products since we was 8 years old. After growing up in Massachusetts, Wes came out to UW-Madison in 2011 to pursue a degree in business. In his sophomore year, Wes began work on the Fetch Rewards concept. At the end of this year, he had a good understanding of the industry, a business plan and a PowerPoint. He took these and competed in different business plan competitions to try to get the company off the ground. He won $180k in cash and office space to be able to start developing the product. Since then Wes has built the company to a 27 person team that is poised to continue growing.

From UW business student to app developer, Wes Schroll shares his story of the new Smartphone app he co-developed. If you asked him three years ago, he would have laughed at the thought he would ever be passionate about reinventing grocery shopping. However, looking back now at his path including dropping out of school at UW-Madison, raising millions of dollars, building a team of 25 employees, and now CEO of a startup; he has a very different response. Here how Fetch Rewards is helping reinvent the grocery shopping experience and what it takes to get into App Development. (Running Time 22:44)