Sportscasting – How to Stand Out From the Crowd - View the video

Jessie Garcia

Jessie Garcia
Sports Anchor & Reporter

720 E. Capitol Drive
Milwaukee, WI 53211


Career Clusters / Help Topics:

  • Arts, Audio/Video Technology and Communications

She wasn’t an avid athlete growing up, but Jessie Garcia, always loved writing and telling stories, which is what she does daily in her career as a sports reporter and anchor for WTMJ-TV in Milwaukee. Growing up in Madison, Jessie had thoughts of becoming a veterinarian or an actress one day. But once she reached junior high, she knew she wanted to be a writer or journalist. She learned her passion for sports as a teenager attending Badger games with her stepfather. She began her amateur journalism work at her high school newspaper and continued on in that interest at Boston University where she was assistant sport editor for the campus paper. Jessie got her turn at broadcasting when she came home on summer break and interned at WISC-TV Channel 3 in Madison. After graduating college from BU, Jessie returned to the station where she worked in the sports department for two years before heading to Milwaukee to join Today’s TMJ4 in June 1994. Jessie has advanced well in her career, working as a sideline reporter for pre-season Packers games for WTMJ since 2003. She is also co-host of "The Mike McCarthy Show" which is seen every Tuesday night during the Packers season.

Sport enthusiasts may look at it as a dream job – being a sports reporter. But in a crowded and competitive sports market how do you make your mark in a unique but not obnoxious way? This presentation offers practical tips on how to get into the sportscasting field, with an emphasis on doing things outside of the box. Hear from Jessie Garcia, a sports reporter with 20 years of experience who has covered three Super Bowls, hosted two coach’s shows and reported from the Packers sidelines. Jessie shares fun and interesting stories and advice. (Running Time 24:18)