Public Relations: A Career in Communications - View the video

Rick Fetherston

Rick Fetherston
Vice President, Public Relations (retired)
American Family Insurance

6000 American Parkway
Madison, WI 53783


Career Clusters / Help Topics:

  • Arts, Audio/Video Technology and Communications
  • Marketing

Rick Fetherston served as vice president of public relations at American Family Insurance, a Fortune 500 company headquartered in Madison, WI. He is now retired, but during his tenure he led a staff of 50 professionals who are responsible for internal and external communications and corporate philanthropy. He is a graduate of the UW-Madison School of Journalism and the UW Law School.

Many job opportunities often list "good communicator" as a top requirement. But when you are a chief communicator at one of the nation's top companies, you live, eat and breathe how you interact with others. From an early career in broadcast journalism, to law school and now the Vice President of Public Relations for American Family Insurance, Rick Fetherston reviews the kind of work available in the field. He'll highlight the challenges and opportunities for those seeking a career in PR. (Running Time 25:52)