From Marketing to Executive: How Careers Evolve - View the video

Annette Knapstein

Annette Knapstein
V.P. Business and Workplace Services
American Family Insurance Corporation

6000 American Parkway
Madison, Wisconsin 53783

Career Clusters / Help Topics:

  • Business Management and Administration
  • Marketing

Annette Knapstein is the Vice President of Business and Workplace Services at American Family Insurance Corporation, a position she has held since 2006. However, she has been with the Fortune 500 company since 1983. Her early career involved work in advertising and marketing, which eventually led her to American Family to run the in-house agency. Annette's career has evolved during her tenure leading her to become an officer of the company and reinforcing that your life's work doesn't always have to be about just one thing.

It is often said that you will change careers four times in your life. It’s not unusual for students to worry about the need to be one thing, but in the “real world” that isn’t always how careers evolve. Annette Knapstein shares insight on her early career in advertising and marketing and how it brought her to American Family Insurance where she continued in those fields. Now 22 years later, she's a top executive in this fortune 500 company. Learn how choosing change over comfort can lead to satisfaction, surprises and challenges in an exciting business environment. (Running Time 22:48)